The wardrobe is a tempting place. A dress that comforts and challenges you can never run out of your fashion arena. For long, Jeans have been the go-to staple in closets because nothing beats a pair of skin fit denim jeans when you wish to dress simple yet classy. But one sartorial invention that still happens to be a blessing in disguise for women out there has been leggings and palazzos. And that is just what, Newrie, an exclusive store brings to ordinary women – a series of comfort driven women’s bottom wears and fashion oriented clothing.
Inspired by British culture, Newrie is the next-gen venture of Salona Group, an established textile company headed by Shyamlal Agarwala Situated at our own cotton hub, Coimbatore, Salona Group has been flourishing for around five decades, specializing in producing high quality cotton and blend yarns in accordance with the Öekotex Standard for hosiery, knitting and weaving.
In 2015, the brother-sister duo – Raghav Agarwal and Saloni Agarwal took their plunge into family business by establishing Newrie. With an aim of providing hand-picked fabrics ranging from comfy t-shirts to edgy pants, Newrie is currently catering the likes of both western and ethnic women choices. Over 15 retail stores and 55 distributors across India, the brand has also got closer to consumer’s home through their sleek online portal. “All of us at Salona were looking to diversify yarn into garments. Gradually, we began making ladies leggings out of cotton spandex, and being a demanding product, it naturally worked! That’s when we thought about venturing into selling finished products as we were already supplying quality raw materials to many manufacturers and dealers for these similar kinds of products,” said Raghav, when asked about how he began the company.
Newrie is a one-stop for all kinds of bottom wears ranging from classic palazzos, Korean jeggings, Fleece jeggings, ankle length leggings, treggings, culottes, comfort cotton pants and trendy v-neck, crew neck and round neck t-shirts.
When asked why he opted for a women’s line of clothing, Raghav replied, “It is great to be part of a clothing line that keeps evolving and women’s fashion has always been trendy and challenging.”
Taking a green footprint amidst Covid period, Newrie has also launched organic face masks which are softer and hypo allergic. The masks are sustainable and importantly eco-friendly helping customers to re-use them unlike other use and throw ones. They also are the first in India to receive organic certification for masks. “We were making masks for people in our factory to enable a safer workplace and that’s when I thought why not actually market it for our consumers. Hence, that’s when we started selling organic face masks” added Raghav. A fun and contemporary brand, Newrie provides intricately crafted clothing that definitely brings out the confident chic in every woman. For enquiry contact 97877 10133, 94881 70124.
—Grishma Raj
Organic Face Masks @ Newrie Nextgen Store
