Coimbatoreans can now take pride in dressing as the exclusive Ritu Kumar outlet has just opened at Race Course. This season’s collection interprets Asia’s rich textile heritage with clean lines and silhouettes celebrating the contemporary Indian woman. It is a global take on our rich craft lineage.
Radhika Apte is the face of the campaign. She epitomizes the spirit of the Ritu Kumar woman, ready to take on the world fearlessly but with humility. The collection is set on the palette of earthy tones, blazing burgundy and sap greens enriched on feather-weight cotton, Chanderi and silk fabrics with traditional vegetable dyes. The conventional kurtas are introduced as kurta dresses with a twist of waterfall hemlines. The blend of intricate embroideries from Kutch to Kashmiri Jamaawar and incorporation of metallic threads with Mukaish, Aari and Kamdaani detailing makes the pieces your go-to styles all year round.
The Ritu Kumar essentials are crafted for a modern woman’s everyday wardrobe, adding versatile styling options which can either be belted or paired with scarves. For details call 0422 – 4203594.
#NaariTumShaktiHo
—Grishma Raj
Ritu Kumar Showroom Now @ Race Course
